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Degree Info

Marketing Concentration


The Master’s in Business Administration program provides you with high-quality professional advanced study in business. Courses incorporate personal values and professional ethics. For maximum flexibility for working adults, Business Administration degree program courses are offered in the evening in a classroom setting and online.

About our Marketing Concentration

Courses cover all aspects of the marketing field, from advertising and e-commerce to public relations. You will gain a strong understanding of how to market a business through promotional strategies and Internet marketing.

From large corporations to small businesses, there is always a need for good management. In addition, not-for-profit organizations look for leaders with good management and business skills. A graduate degree in business is also an important factor in reaching senior management ranks within most companies. Through this MBA program you can qualify for jobs in the private sector, the public sector and in academics.

If you’re looking for an online MBA degree program that gives you the flexibility to learn from the comfort of home, consider choosing Ottawa University. Our Master’s degree program is also available on-campus in Arizona, Indiana, Kansas and Wisconsin. It’s a great option for working professionals who have limited time for school.

Business Administration Career Opportunities

Upon completion of your Master’s in Business Administration degree, you can be ready to pursue careers in the following areas:

  • Accounting
  • Finance
  • Sales and marketing
  • Small business management
  • Entrepreneurship
  • Human resources management
  • Project management
  • Operations management

For curriculum and course descriptions please download a program overview.


Marketing Concentration Courses

Advertising and Promotional Strategies |  
Course concentrates on design and development of advertising and promotional strategies within the context of branding. The purpose is to create differentiation for organizations by trying to develop competitive advantage. 

E-Commerce and Internet Marketing |  
Course examines the explosive phenomena of the Internet and E-Commerce on the economy and industry, both domestic and international. It provides insight into managerial challenges created by this evolution in products and services.

Public Relations and Publicity |  
Course examines policy formulation and developing corporate image and identity by strategically disseminating ideas and information to the organization's public. Planning and executing public relations and publicity programs to address the concerns of the organizations' various public are examined. Topics addressed include message design, media selection, and audience differentiation.

Product Management |  
Best practices and solutions for effective product management, marketing, product positioning, and understanding how to manage the product throughout the life cycle are examined. Other topics include how to conduct competitive market analyses, prepare marketing briefs, develop skills in customer relationship management, and create and manage lead generation programs.

Master of Business Administration Courses

Module 1 - Behavioral Courses

Organizational Behavior and Theory |  
Examines human behavior as it impacts the work organization. Includes theoretical foundations of motivation, group dynamics, leadership, decision-making, satisfaction and performance.

Value Systems and Professional Ethics |  
Study of personal and corporate value systems and decision making. Investigation of personal beliefs, purposes and attitudes, and their effects on self and others. Examines the ethical dimensions of organizational structures and practices.

One course from selected concentration.

Module 2 - Core Courses

Strategic Marketing |  
Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs.

Managerial Economics |  
Application of economic theory to managerial. Emphasis on both quantitative and qualitative application of microeconomic principles to business analysis.

Managerial Finance |  
Application of the theories and tools used in financial decision making. Topics include present value and capital budgeting, financial analysis and forecasting, market efficiency and capital structure.

Management Information Systems |  
Examines the use of computer information systems in business organizations with emphasis on how information technology supports business functions and aids managerial decision-making. Explores current trends and emerging technologies.

Management Accounting |  
Explore use and application of accounting information for planning, control and decision making. Topics include: cost analysis and allocation, budgeting and behavioral aspects of accounting systems.

One course from selected concentration.

Module 3 - Capstone Courses

Graduate Seminar: Business Policies and Strategy |  
Capstone course in which participants develop a major case study of business administration issues, programs and policies in a current organization. Draws from and utilizes concepts, theories, and skills developed in previous courses.

Two courses from selected concentration.

Full Degree Catalog
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